Dumb pills are getting smarter
September 14, 2009 § Leave a comment
It appears the placebo effect is getting stronger. Big Pharma isn’t impressed.
Ironically, Big Pharma’s attempt to dominate the central nervous system has ended up revealing how powerful the brain really is. The placebo response doesn’t care if the catalyst for healing is a triumph of pharmacology, a compassionate therapist, or a syringe of salt water. All it requires is a reasonable expectation of getting better. That’s potent medicine.